The Essential Guide to Social Media has been developed, in association with Carlsberg, to help the On-Trade make more of the opportunities offered by social media. Networks such as Facebook and Twitter have become essential customer communication channels. This course will help learners to understand what social media is, how it can help their business and how to effectively use the various channels.
- What is social media?
- How social media can help your business.
- How customers want to engage with your business on social media.
- Social media networks and the on-trade.
- Social media usage.
- Your 12 Step social media success plan.